In addition, KeywordsFX provides you with questions related to the topic of your target keyword and modified versions of keyword phrases. The free version shows you the top 100 backlinks with details like the domain rating. While Semrush has a suite of paid SEO tools, it also has plenty of free features that can spy on your competitor.
Combine Multiple Semrush Tools in One Report
A crawl budget refers to how many pages and how rapidly a search engine can crawl. If your pages are not being indexed, there are a number of issues that may be causing this. We will take a look at the top few below, but you can also check our other guide for a more in-depth walkthrough. Once your ownership is verified, it is a good idea to check the Site Audit settings before running your first crawl. If you have a bigger site, it is always best to increase the crawl speed before you start. It is also a good idea to perform an SEO audit when you notice that your rankings are stagnant or declining.
Lesson #6: Use Schema (Structured Data) To Help Google Understand & Trust You
Give special attention to your menus, test drop-downs, and search functions. Check if the most important design elements are above the fold. Think of this as the headline act—it must grab attention immediately. Make sure the colors match your branding and are easy to read. Look at contrast, as this is especially important for buttons and links.
However, rendering delays (from minutes to weeks) and limited resources can prevent important content from getting indexed. JavaScript adds great interactivity, but search engines (even as smart as Google) often struggle to process it reliably. After auditing hundreds of websites, the most frequent or significant problems are not complex technical SEO issues. For example, if you want to capture People Also Ask placements, identify common questions Google is showing in the PAA box.
Identifying indexation issues
So if you want to get higher Google rankings, you’ll love the actionable steps in this guide. Only after ensuring your on-page SEO and internal links are strong and confirming that backlinks are indeed the differentiating factor, should you invest in targeted link building. Log files track every visit from search engine bots, like Googlebot or Bingbot.
- WebFX, for example, features more than 500 digital marketing specialists, which allows us to update your website fast.
- See this related guide on how to optimize content for SEO which includes tips on making the page more SEO-friendly, link-worthy, and shareable.
- You want to earn the featured snippet, also known as “position zero,” because voice search devices pull information from these featured snippets.
- But a resource it links to, such as an image or video, is on an insecure HTTP connection.
- They usually can’t “connect the dots” or assess the real significance of certain findings.
- Are there excessive page sizes or long page load and server response times?
Or you can customize it further with the drag-and-drop tools. Looker Studio gives you the flexibility to choose how you want to set up your SEO reports. This lets you pull all your SEO, PPC, and marketing data into one clean, interactive dashboard. Google Looker Studio is a free tool that helps you create SEO dashboards that are visually appealing and customizable. You can waste hours each month collecting data from various platforms. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets.
In this post, I’ll cover what a website audit is, the different types of audits, how to conduct an audit, and ways to use information from an audit to improve your SEO and conversions. Beyond that, we loved the attractive visualization and the ability to segment and customize SEO Anomaly crawls with advanced settings. Digital agencies and enterprise organizations with large websites are in the best position to benefit from everything that OnCrawl offers. Every digital marketer should know how to conduct a technical SEO site audit, but doing so entirely “by hand” is unnecessarily time-consuming and tedious. Organic SEO refers to all white-hat SEO strategies aimed at getting your business on the first page of Google.
With Google Analytics, you can understand your audience, monitor traffic sources, evaluate keyword performance, and identify top-performing content. – They spotlight issues affecting your website’s performance, boosting rankings. Heading into 2024, SEO is evolving fast, and businesses must stay ahead. On-page SEO audits are crucial for unlocking your site’s potential and boosting rankings.
The tools also review the quality and relevance of your backlinks and give you ideas on how to get high-quality new links. You’ll also get keyword rankings to track how individual pages perform for target keywords. Identify opportunities to refine content or target new search terms. Screaming Frog generates a ton of data, so it’s good to prioritize the outcome. Scan for missing, duplicate, or overly long titles and descriptions.
But it does give a better user experience by catering to different users who consume content in different languages. If there are no robots meta tags on the page, search engines consider that as index, follow, meaning that they can index the page and crawl all links on it. From this, the audit tool creates an in-depth report on everything it finds to help you identify and fix any issues that are hindering your site’s performance. Keyword Rank Checker gives you the ability to get instant access to any domain’s ranking keywords. These can provide invaluable insights into CRO and other website improvements, especially those that would have positive SEO effects.
